Collection of books. I simply recommend all of these.
Suggestions? Please let me know.

Advertising
Hey Whipple, Squeeze This! - Luke Sullivan
Hegarty on Advertising - John Hegarty
Cutting Edge Advertising - Jim Aitchison
The Advertising Concept Book - Pete Barry
The Idea Writers - Teressa Iezzi
Creativity - Teressa Iezzi
Can I change your mind? - Lindsay Camp
Captains of Consciousness - Stuart Ewen
The Conquest of Cool - Thomas Frank

Marketing 
Positioning - Jack Trout
All Marketers Are Liars - Seth Godin

Consumer behaviour
The Decisive Moment - Jonah Lehrer

Motivational
The Seven habits of highly effective people - Steven Covey

Fiction
Atlas Shrugged - Ayn Rand
The Fountainhead - Ayn Rand

Misc
Freakonomics - Steven D. Levitt and Stephen J. Dubner
The General Theory of Everything - Stephen Hawkings