about

Strategic lawn mowing is a thing I much enjoy. It's like normal lawn mowing, but smarter. Instead of rushing to the nearest patch of green, you take a minute to stand before the fresh field of long grass you're about to mow and think about the most efficient way to trim those little buggers. When you're done mowing, it'll probably look the same, but often, 'how' is more important then 'what'.

In addition to strategic lawn mowing (which I think is pretty manly), I like buying razor handles (which I think is pretty manly as well). I don't exactly know why. I think some people just like artsy chairs, I like razor handles. When packing your bag for the weekend, it's nice to have some choice, right? I don't need a big collection of shoes, but I think a nice arsenal of razor handles is impressive.

Oh well, I'm Jaap, and after completing my internships in the Netherlands and Australia and working for clients like McDonald's, Vodafone and Renault, I realised I didn't like graphic design all that much. I still like graphic design, but not to the level in which I lose myself nearly every night in, like I have with advertising and writing. It has become such an addiction.

I did get my degree in graphic design before moving to the Willem de Kooning Academy in Rotterdam, where I find myself now (2nd year Advertising). I'm enjoying it literally every day.

To complete the picture, here's some more factual stuff about me:

Personal details
Name: Jaap Grolleman
Birthday: 15th July 1989
Nationality: Dutch

Qualifications
Languages skills: I speak Dutch and English fluently
Key qualifications: Ideation, copywriting, trendwatching & graphic design
Design applications: Adobe Photoshop, Illustrator and InDesign
Programming: HTML, CMS

Education
Willem de Kooning Academie, Rotterdam, the Netherlands
Advertising
2010 - 2014 (scheduled)

Grafisch Lyceum, Deltion ROC, Zwolle, the Netherlands
Graphic Design
2006 - 2010

Employment
Usual Suspect, Amsterdam
Intern - Creative
August 2011 - June 2012 (scheduled)

Koninklijke Boom uitgevers, Meppel
Intern -  Graphic designer
August 2009 - January 2010

Marketing Mechanics, Sydney
Intern -  Lead designer
January 2009 - July 2009

Drukkerij Copydruk, 't Harde
Intern - Graphic designer
March 2008 - June 2008

Accomplishments
1st prize Jongehonden, ThermaCare pitch, 2011 (with Stefan Apswoude)
1st prize Boomerang Create, Elsevier pitch, 2011 (with Stefan Apswoude)